How to Run a Successful Campaign
Follow these 5 steps to launch a profitable direct mail campaign. Most investors see their first response within 7 days.
Step 1: Build Your List
Start with a targeted list of 200-500 property owners. Focus on one niche: absentee owners, pre-foreclosure, probate, or tired landlords. Quality over quantity - a focused list of 200 targeted addresses will outperform 1,000 random ones every time.
- Pull lists from your county assessor, PropStream, or BatchLeads
- Focus on one zip code or neighborhood at a time
- Remove duplicates and verify addresses before uploading
- Export as CSV or Excel with first name, last name, and full address
Step 2: Write Your Message
Keep it personal and direct. The best messages sound like they come from a real person — because recipients genuinely believe someone wrote to them. Write for both sides of the DoubleCard — you have 2x the space to make your case.
- Use the recipient's first name
- Mention the specific property or neighborhood
- Include a clear call to action (call this number, visit this URL)
- Front message: introduce yourself and why you're reaching out
- Back message: your offer details and how to respond
Step 3: Upload & Map Your List
Upload your CSV or Excel file. Our smart column mapper will auto-detect your fields. Review the mapping, check sample data, and approve. We'll validate every address before printing.
- Supported formats: CSV and XLSX (Excel)
- Required fields: first name, last name, address, city, state, ZIP
- Our system auto-detects common column names
- Review the 3 sample rows to confirm everything looks right
Step 4: Approve Your Proof
Review a digital proof of your postcard before we print. See exactly what the front and back will look like with a sample recipient from your list. This is your chance to catch any typos or make changes.
- Check both the front and back messages
- Verify your return address is correct
- Look at the sample recipient to confirm formatting
- Once approved, the message cannot be changed
Step 5: Pay & We Mail
Complete your payment and we handle the rest. Every postcard is handwritten with real pen and ink by our robot writers. Your campaign ships within 3-5 business days of payment.
- Secure payment via Stripe
- Track your order status in real-time on your dashboard
- You'll be notified when your campaign ships
- USPS First Class delivery: 2-5 days after mailing
The 30-Day Challenge
Send 200 postcards in your first month. Track every response. Most investors who complete the challenge close their first deal within 60 days.
200
Postcards
2x Response
30
Days