Why Handwritten Mail is Worth the Investment

 

While Mailbots’ handwritten postcards may have a higher upfront cost than traditional printed mail, the results speak for themselves. Here’s why our handwritten approach leads to a lower overall deal cost and a better return on investment (ROI):

 

1. Handwritten Cards Grab Attention

In a world full of generic, mass-produced marketing, a handwritten card stands out. Recipients are more likely to open, read, and engage with a piece that feels personal and genuine. This higher engagement rate directly translates to more responses and leads for your business.

 

2. Better Conversion Rates

Our clients consistently report significantly higher response rates with handwritten cards compared to printed mail. Why? Because handwritten mail builds trust and creates a personal connection that traditional methods can’t replicate.

 

3. Lower Cost Per Deal

Higher engagement and conversion rates mean fewer mailings are needed to close a deal. While the per-piece cost might be higher, your total spend to acquire a customer (cost per deal) is actually lower because handwritten cards are more effective at turning prospects into clients.

 

4. Increased ROI

By investing in personalized, handwritten mail, you’re ensuring that more of your marketing budget goes toward methods that actually work. The better your response and conversion rates, the higher your overall ROI.

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